Professional Experience

I have worked as a Senior Executive in Private Banking for more than 15 years and with clients from Eastern European since 1992, this means, since Private Banking started in this part of the world.

Having worked as Private Banker, Team Leader and Senior Executive gives me practical insight on 5 feet, 50 feet and 50’000 feet level. As an executive, I have a track record of building up Private Banking Teams around the world. Over the years as a professional I always focussed on bringing my colleagues further in their personal development to their, the companies and above all their clients benefit.

Now I use my energy, experience and reflection to add value to you and your organisation. Currently I am developing together with my partners an online platform that will equally serve clients, banks and bankers for more insight and a better business experience. I am active as coach for start-ups in the banking sector and attend relevant conferences and speaking opportunities.

  • TRU Systems GmbH, Baar, Digital Start-up
    2017 – present
    Co-Founder. Development of an online platform that will equally serve clients, banks and bankers for more insight and a better business experience.
  • ERV Creation Andreas Schüpbach, Baar, Strategic Development
    2017 – present
    Owner. Consult and actively support individuals, corporates and start-ups in their strategic development mainly in the field of finance and client experience.
  • BSI/EFG, Zurich and Lugano, Private banking
    2010 - 2017
    Area Manager Central and Eastern Europe. Global responsibility for all Private Banking activities of the bank in this region with teams in Zurich, Singapore, Monaco, Lugano and Geneva. Member of the Swiss and Asian Management Committee. From 2015 Member of Board of Directors, BSI Monaco. From 2015 Chairman of the Business Policy Development Committee. In 2017 BSI was integrated in EFG.
  • Coutts, Zurich, Private banking
    2007 - 2010
    Head of Private Banking Eastern and Central Europe. Responsible for all Private Banking activities of RBS in Eastern and Central Europe. Member of the Executive Committee
  • Coutts, Zurich, Private banking
    2002 - 2007
    Team Manager, Eastern Europe. Responsible for all Relationship managers for EE Countries, until 2004 only out of Zurich, since then also out of Geneva and since 2006 including a start up team in London. Main driver of bank wide cultural change initiative post take over of Bank von Ernst
  • Coutts, Zurich, Private banking
    2000 - 2001
    Team Leader, CIS countries. Responsible for all new joiners (acquisition team, 5 Relationship Managers
  • Coutts, Zurich, Private banking
    1999 - 2000
    Relationship Manager, CIS countries. Start up with cero client portfolio, Russia and Ukraine, Marketing initiative in Cyprus
  • Bank Leu, Zurich, Private banking
    1996 - 1999
    Relationship Manager, CIS countries. Greenfield start up in CIS countries, mainly Russia and Ukraine
  • SBC, Monaco, Retail & Private Banking
    1995 - 1996
    Head of Retail Responsible for International Desk Relationship Manager Responsible for Marketing & Events. Prepared exit of Retail activities in MC Service of SBC clients from other branches Develop network to Lawyers and accountants in Switzerland New Concept, 3 Events
  • SBC, Zurich, Private Banking
    1992 - 1995
    Team Leader of the former integrated team, since fall 1992 exclusive team to serve C & EE clients in SBC. Greenfield start up in CIS countries. Representative of SBC in project group of VKZ for further development of the federal degree in banking
  • SBC, Zurich, Private Banking
    February 1992, until June
    Integration of the former commercial department into the private banking division, HNWI worldwide with focus use of offshore structures. Adjust processes, access risks and reframe credit portfolio
  • SDKB, Zurich, Commercial banking
    1989 - 1992
    Relationship Manager for commercial clients, small and middle sized companies in Zurich area. SDKB was integrated into SBC by 1.10.1991
  • UBS, Zurich, Commercial Banking
    1986 - 1988
    Assistant, small and middle sized companies in Zurich are
  • UBS, Zurich, Retail
    1984 - 1985
    Back office, service of central cash delivery, consumer credits. During this experience i’ve spent 9 months in army
  • UBS, Zurich, Several departments
    1981 - 1984
    Apprentice, get introduced to banking world
TRU Systems GmbH, Baar, Digital Start-up
2017 – present
Co-Founder. Development of an online platform that will equally serve clients, banks and bankers for more insight and a better business experience.
ERV Creation Andreas Schüpbach, Baar, Strategic Development
2017 – present
Owner. Consult and actively support individuals, corporates and start-ups in their strategic development mainly in the field of finance and client experience.
BSI/EFG, Zurich and Lugano, Private banking
2010 - 2017
Area Manager Central and Eastern Europe. Global responsibility for all Private Banking activities of the bank in this region with teams in Zurich, Singapore, Monaco, Lugano and Geneva. Member of the Swiss and Asian Management Committee. From 2015 Member of Board of Directors, BSI Monaco. From 2015 Chairman of the Business Policy Development Committee. In 2017 BSI was integrated in EFG.
Coutts, Zurich, Private banking
2007 - 2010
Head of Private Banking Eastern and Central Europe. Responsible for all Private Banking activities of RBS in Eastern and Central Europe. Member of the Executive Committee
Coutts, Zurich, Private banking
2002 - 2007
Team Manager, Eastern Europe. Responsible for all Relationship managers for EE Countries, until 2004 only out of Zurich, since then also out of Geneva and since 2006 including a start up team in London. Main driver of bank wide cultural change initiative post take over of Bank von Ernst
Coutts, Zurich, Private banking
2000 - 2001
Team Leader, CIS countries. Responsible for all new joiners (acquisition team, 5 Relationship Managers
Coutts, Zurich, Private banking
1999 - 2000
Relationship Manager, CIS countries. Start up with cero client portfolio, Russia and Ukraine, Marketing initiative in Cyprus
Bank Leu, Zurich, Private banking
1996 - 1999
Relationship Manager, CIS countries. Greenfield start up in CIS countries, mainly Russia and Ukraine
SBC, Zurich, Private Banking
1992 - 1995
Team Leader of the former integrated team, since fall 1992 exclusive team to serve C & EE clients in SBC. Greenfield start up in CIS countries. Representative of SBC in project group of VKZ for further development of the federal degree in banking
SBC, Monaco, Retail & Private Banking
1995 - 1996
Head of Retail Responsible for International Desk Relationship Manager Responsible for Marketing & Events. Prepared exit of Retail activities in MC Service of SBC clients from other branches Develop network to Lawyers and accountants in Switzerland New Concept, 3 Events
SBC, Zurich, Private Banking
February 1992, until June
Integration of the former commercial department into the private banking division, HNWI worldwide with focus use of offshore structures. Adjust processes, access risks and reframe credit portfolio
SDKB, Zurich, Commercial banking
1989 - 1992
Relationship Manager for commercial clients, small and middle sized companies in Zurich area. SDKB was integrated into SBC by 1.10.1991
UBS, Zurich, Commercial Banking
1986 - 1988
Assistant, small and middle sized companies in Zurich are
UBS, Zurich, Retail
1984 - 1985
Back office, service of central cash delivery, consumer credits. During this experience i’ve spent 9 months in army
UBS, Zurich, Several departments
1981 - 1984
Apprentice, get introduced to banking world